1. Action Gating In the past, like-gating was the way to increase facebook likes. In order to join a contest, claim a coupon or access something desirable, one had to like a facebook page. That worked beautifully until facebook banned like-gating. Now anyone can see the content on a facebook page whether they… Read More 5 Powerful Ways to Engage on Facebook
In the midst of the likes, tweets and shares, where is the money?… Read More Social Media Money
Content Distribution If you build it, will they come? Yeah. In your dreams. The truth is, even the greatest content will go unread. Unwatched. Unnoticed. Unless someone lets the world it is there. It needs to be promoted. Distributed to people who might appreciate it, and if that content resonates with them, they… Read More So you have created amazing content. Now what?
Decades ago, before the advent of our present day social networks, we’d chat with strangers across campus through our university’s mainframe computer, exchanging text messages through codes, in that old black screen with green text, “The Matrix” style. Then came classmates.com and a myriad of sexy new social networks that let us reconnect with… Read More Social Today, Marketing Tomorrow